Now in Its 16th Year, The Build Your Own PC Race For Charity Will Take Place in More Than 10 North American Cities

TigerDirect, a subsidiary of Systemax, is proud to announce the expansion of its 16th annual Build Your Own PC Race For Charity Presented by Lenovo, world’s second-largest PC vendor. In response to the race’s increasing popularity, TigerDirect will extend the competition to more than 10 North American locations. Tasked with assembling a Lenovo Gaming PC from its basic component level, the racer with the fastest time in each city will win an all expenses paid trip to the finals during the 2014 Consumer Electronics Show and a donation to their charity of choice.

Since its inception in 1997, TigerDirect’s PC Race has been hailed as one of the most exciting events during the Consumer Electronics Show and until 2012 was only available to journalists. Last year, when TigerDirect opened the races to the public, they received an overwhelming response from consumers and tech enthusiasts who were interested in competing and attending the events. With the help of Lenovo’s sponsorship and due to popular demand, TigerDirect has increased the number of racers per region from 10 to 20 and the number of cities from 5 to more than 10.

Furthering the program and capitalizing on the growing DIY tech trend, each of TigerDirect’s Regional PC builds will be supplemented by a “Tiger Tech Labs” Build Your Own PC Seminar. As part of TigerDirect’s ongoing “Tiger Tech Labs” seminar series, the retailer will schedule guided instructional seminars two weeks prior to each of the regional races to encourage additional people to learn about building their own PCs and generate initial excitement around the race events. Continue reading →