Systemax (NYSE: SYX), and AMD (NYSE: AMD) team up again this year at CES 2009 to co-sponsor the 12th Annual "Build Your Own PC Race For Charity." Hosted by TigerDirect and CompUSA, this year's event will be held at the fabulous Wynn Resort in Las Vegas on January 8, 2009, and will be highlighted by a race between 30 of the top technology journalists from major media outlets like CNBC, PC World, Network World and PC Magazine. The objective of the race is to determine who can assemble one of Systemax's state-of-the-art computers with an AMD Phenom™ processor in the fastest time.
"Build Your Own PC Race" is a fun charity event for the PC editorial community supporting elementary and secondary schools and promoting Systemax PCs based on AMD Phenom™ CPUs. Public Relations opportunities for sponsors' products are created by matching them up with members of the related trade press giving the opportunity for exposure and story pitches.
Over the course of its 12-year history, the event has raised more than $2 million in cash and computer equipment for needy schools and organizations. Systemax and AMD donate the computers used during the event to schools and non-profit organizations designated by the participants. Systemax is also donating $13,500 in cash to the charitable organizations chosen by the top three winners.
Last year's winner, Will Smith, assembled his PC in approximately 10 ½ minutes, winning the event for the first time. He designated Child’s Play, a game industry charity dedicated to improving the lives of children with toys and games in a network of over 40 hospitals worldwide, as the recipient of his computer and the $10,000 first prize cash donation.
To find out more about the sponsors and host company, please visit the following race sponsors at www.systemax.com, www.amd.com, www.tigerdirect.com and www.compusa.com.
About AMD
Advanced Micro Devices (NYSE: AMD) is a leading innovator in semiconductor design and manufacturing dedicated to collaborating with customers and partners in ways that ignite the next generation of technology solutions at work, at home and at play.
About Systemax
Systemax Inc. (www.systemax.com), a Fortune 1000 company, sells personal computers,
computer supplies and accessories, consumer electronics and industrial products through
a system of branded
e-commerce web sites, direct mail catalogs, relationship marketers
and retail stores in North America and Europe. The primary brands are TigerDirect,
CompUSA, Misco and Global Industrial. It also manufactures and sells personal
computers under the Systemax and Ultra brands and develops and markets ProfitCenter
Software, a web-based, on-demand application for multichannel direct marketing
companies..
About TigerDirect
TigerDirect serves the needs of both personal & business computer users, selling via both catalog and Internet channels. TigerDirect is a subsidiary of Systemax Inc (NYSE: SYX).
*AMD, AMD Phenom™, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other product and company names used are for identification purposes only and may be trademarks of their respective companies.
